Small business hompage
Owned the redesign of the Small Business homepage. Created a responsive homepage experience based on user research conducted in a qualitative user research study which identified user needs. After getting data on Version A we used data to iterate on and help a brainstorming session to identify additional information users would interact with including added testimonials, pricing, and the ability to schedule an appointment (which improved conversion 12%).
Processes include: research, wireframes, high fidelity mock ups
Small business buyers guide
In our research, our team figured out that many users needed to learn more about Small Business insurance and how it worked. Partnering with the marketing and SEO teams we created a responsive buyers guide that educated users on how to shop and defined industry jargon.